For Immediate Distribution

TimePlay to Launch its First In-Theatre Tournament with Cineplex

Pre-show gaming event comes to the big screen from Jan. 26 to Feb. 22

Movie-goers across the GTA can compete for $5,000 cash prize pool

TORONTO, Ont. (January 18, 2017– Three years after TimePlay Inc. and Cineplex  began running multi-player interactive games for Movie-goers at Cineplex theatres across Canada, the platform is about to pull back the curtain on a completely new concept. For the first time ever, Movie-goers will have the chance to compete in a gaming tournament for the chance to win $5,000 in total cash prizes, including $2,500 for the first place winner.

Launching January 26, 2018, and running through to February 22, 2018, the tournament concept will pilot at 14 Cineplex theatres in the Greater Toronto Area (GTA). During that time, Movie-goers will  compete against each other in a TimePlay gaming experience 15 minutes before their movie begins. Players’ scores accumulate during the program and the top 20 participants will compete in a larger dedicated final event on March 17, 2018, at Scotiabank Theatre Toronto.  As part of this special tournament, TimePlay will be offering new games revolving around sports and music.

“Competitive video gaming has had explosive growth and we’re excited to bring this new mass casual gaming offering to the cinema,” says Aaron Silverberg, Vice President, Marketing, TimePlay. “We look forward to showcasing the games that we’ve created for this tournament.”

TimePlay’s proprietary technology transforms a smartphone into a game controller, which connects to the big screen and creates two-way interactivity. Movie-goers can participate in a completely new social entertainment experience, sparking live competition between family, friends and strangers on 720 of Cineplex’s big screens.

“We are always looking for new and innovative ways to entertain our guests and this tournament is a perfect example,” says Darren Solomon, Vice President, Marketing, Cineplex. “TimePlay allows guests to interact with one another, which ultimately delivers a more immersive and engaging cinema experience.”

“Whether challenging friends or strangers, TimePlay brings people together,” says Hussman. “We welcome all audiences to come early and put their gaming skills to the test for the chance to win cash prizes.”

For details, tournament rules and regulations as well as participating theatre information, visit  For more information about TimePlay Inc., please visit and follow @TimePlayEnt.

About TimePlay Inc.

TimePlay is a world leader in the multi-player interactive industry. The TimePlay platform allows Movie-goers to use their smartphones and tablets to interact with and control outcomes on the big screen in real time allowing users to participate in a multi-player competitive experience. Rewards and other offers can be delivered through a targeted portal, which enables e-commerce and social networking. The globally patented technology enables exhibitors, advertisers, studios and other partners to entertain, inform and engage directly with Movie-goers before or after a show. TimePlay’s two-way interactive platform drives high participation levels and is delivering significantly elevated engagement and activation for its partners compared with traditional media campaigns.

TimePlay is currently deployed at several exhibitors including Cineplex, Emagine Theatres and Bow Tie Cinemas and has a partnership with Screenvision Media. Many brands have created interactive TimePlay ads including McDonald’s, Mazda, Samsung, Revlon, Shell and Heineken. TimePlay has offices in Los Angeles and Toronto.