TimePlay, a world leader in the multi-player interactive industry, and Shell, multinational oil and gas company, have teamed up to deliver a fun and exciting new game to moviegoers across Canada. The game pits two cars running on Shell fuel against one another. Players are split into two teams and work together to avoid slime, grease, and the metallic spider shaped creature chasing them down the highway. Top players have a chance to win $500 in Shell gas gift cards. TimePlay’s new Shell themed game is revolutionizing the way that brands interact with consumers, creating an exhilarating one-of-a-kind experience for moviegoers. Go to Cineplex theatres to check out this social and engaging interactive experience.