Revolutionary smartphone technology allows moviegoers to control the big screen.

Troy, Michigan – July 19, 2016 – Starting in July 2016, in partnership with TimePlay Inc., Emagine Entertainment will offer moviegoers a first of its kind interactive on screen experience in select locations.

TimePlay Inc., a leader in the interactive second screen industry, announced today a partnership with the local Michigan exhibitor Emagine Entertainment, to offer its proprietary multi player mobile platform in select locations.

TimePlay’s proprietary technology transforms a smartphone into a game controller, which connects to the big screen and creates 2-way interactivity. Moviegoers can participate in a completely new social entertainment experience, sparking live competition between family, friends and strangers in the theatre. TimePlay is a fun and innovative way to engage movie-goers.

TimePlay is free to download and free to play, and moviegoers will be able to interact in real-time with content on the big screen, compete for prizes, and receive exclusive rewards from Emagine and its partners.

“We are excited to engage our audience members in a cutting edge and immersive experience before their movie starts” ’ said Paul Glantz, CEO of Emagine Entertainment. “Our goal is to enhance the movie-going experience and provide each of our guests with unparalleled customer service, gourmet concessions, power recliners or DBOX Motion seats, and other upscale amenities and we are thrilled TimePlay will now be a part of this offering.”

TimePlay, now deployed across North America, has become so popular that consumers are attending participating theatres earlier and becoming more engaged in the movie-going experience. A recent study indicates that 95 percent of TimePlay participants come earlier to the movies so they don’t miss the experience.

“Moviegoers love TimePlay and we’re pleased to be working with Emagine Entertainment to bring best in class interactivity to their theatres.” said Jon Hussman, President and CEO of TimePlay Inc. “This partnership represents the continuous expansion of our platform into the U.S.”.

TimePlay is an asset for advertisers wanting to get in front of a captive pre-show audience and exhibitors wanting to elevate the movie-going experience. TimePlay applications include interactivity in lobbies, pre-shows, trailers, advertisements, in-theatre mass gaming, birthday parties and business presentations.

The TimePlay app is available for iOS, Android, Windows and Blackberry devices.

About Emagine Entertainment

Emagine Entertainment’s affiliates own and operate Cinema Hollywood in Birch Run, Clio Square Cinema in Clio, Emagine Theatres of Canton, Birmingham, Novi, Woodhaven, Rochester Hills, Royal Oak, Macomb, as well as Star Lanes at Emagine Royal Oak. Emagine operates theatres with a combined 12,000+seats and 94 screens. Emagine enjoys the honor and distinction of being named “Best Movie Theatre” for several years running by the Detroit Free Press, the Detroit News, and WDIV.

Emagine is a recognized innovator in the theatrical exhibition industry having been the first theatre chain in the world to convert to 100% digital projection. In 1997, Cinema Hollywood was the first theatre in Michigan to open with all stadium seating. Paul Glantz, the co-founder and chairman of Emagine Entertainment has been interviewed on CNN concerning his views and opinions on the operation of luxury theatres. Emagine has created 5th Avenue, an all luxury auditorium in Emagine Novi. It also offers luxury seating sections in most of its auditoriums, reserved seating, and other upscale amenities such as valet parking. All Emagine theatres offer adult patrons the option of enjoying their favorite cocktail, beer or wine. A two drink maximum is strictly enforced in its theatre operations. Auditoriums are equipped with low light surveillance cameras as a further enforcement measure.

Emagine Entertainment has an excellent management team that maintains a high standard of customer service and a fastidious attention to cleanliness in its theatres. Emagine’s management team has established themselves as recognized leaders in quality and in providing their guests with the best possible movie-going experience.

About TimePlay Inc.

TimePlay is a world leader in the multi-player interactive industry. The TimePlay platform allows moviegoers to use their smartphones and tablets to interact with and control outcomes on the big screen in real time, while providing a targeted portal for offer delivery, e-commerce and social networking. The globally patented technology enables exhibitors, advertisers, studios and other partners to entertain, inform, and engage directly with moviegoers before or after a show. TimePlay’s two-way interactive platform drives high participation levels and is delivering significantly elevated engagement and activation for its partners compared with traditional media campaigns.

TimePlay is currently deployed at several exhibitors including Cineplex Inc. (TSX: CGX), Carmike Cinemas (NASDAQ: CKEC) and Bow Tie Cinemas with several brands having created interactive ads on the platform outside of the U.S. including McDonalds, Mazda, Samsung, Revlon, Shell and Heineken. TimePlay has offices in Los Angeles and Toronto. For more information, please visit us at follow us on Twitter: @TimePlayEnt