The Vista Project and SMPTE Join Forces with TimePlay to Offer a Proven Interactive Platform for Student Filmmaker Competition

Deadline for Submissions Extended to November 15

Partnership Adds Cutting-Edge Smartphone Technology to Facilitate Audience Interaction with Content on the Big Screen

WHITE PLAINS, N.Y. – September 20, 2016 — TimePlay Inc., a leader in interactive cinema, today announced that it will provide its proprietary mobile platform to support The Vista Project by assisting student applicants to use its technology for movie theater storytelling.

The Society of Motion Picture and Television Engineers(R) (SMPTE), a leader in motion-imaging standards and education for the media, entertainment, and technology industries, is a key partner in The Vista Project.

TimePlay’s proprietary technology transforms a smartphone into an input controller, which connects to the big screen and creates 2-way interactivity. Moviegoers can participate in a completely new entertainment experience, which connects family, friends and strangers in the theatre. TimePlay enables user empowerment, engagement and social connection and has proven to offer meaningful and immersive experiences.

TimePlay’s globally patented IP, allows moviegoers to control how stories unfold on the cinema screen in real-time.

Entering The Vista Project

The Vista Project competition is open exclusively to students enrolled in a two- or four-year accredited university-level undergraduate or graduate program. Five finalists will be chosen and awarded $5,000 each to create a 10-minute short that could serve as a template for a long-form interactive cinema experience. The top two shorts will be screened at CinemaCon in March 2017, and the winner will get an additional $5,000 First Prize, with the runner-up receiving $2,500. Both shorts will be showcased in select theaters following the event.

Student filmmakers may enter The Vista Project by first submitting a maximum 400-word executive summary of their planned project and a detailed budget describing how they would disburse the $5,000 in award funds by the new November 15, 2016 entry deadline (extended from prior September date due to TimePlay’s recent involvement).

Complete instructions are available at Students may enter the competition directly via the link at
Each student’s film project should focus on big-screen storytelling with a suggested second-screen interaction, such as with a mobile or tablet device. Participants are encouraged to target their own demographic of digital contemporaries with an immersive approach to film that maintains elements of strong story structure, protagonists, and dialogue.

“We’re thrilled to be partnering with TimePlay for The Vista Project. Their platform will help amplify short films and inspire filmmakers to be thinking of cinematic storytelling in innovative and forward thinking ways,” said Bud Mayo, founding chair of The Vista Project.

“Interactive cinema is an exciting concept for moviegoers,” said Jon Hussman, CEO of TimePlay, “We’re thrilled that, through the Vista Project, up and coming filmmakers will be utilizing our platform.”
The five finalists for The Vista Project competition will be chosen in conjunction with the SMPTE Centennial Gala Celebration in Hollywood, California, in October.

For an overview of TimePlay’s interactive platform and how it works visit:

The Vista Project Social Media Profiles:

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About the Society of Motion Picture and Television Engineers(R) (SMPTE) Winner of an Oscar(R) and multiple Emmy(R) Awards, The Society of Motion Picture

and Television Engineers is a global leader in advancing the art, science, and craft of the image, sound, and metadata ecosystem. A professional membership association that is internationally recognized and accredited, SMPTE advances moving-imagery education and engineering across the communications, technology, media, and entertainment industries. For a century, SMPTE has published the SMPTE Motion Imaging Journal and developed more than 800 standards, recommended practices, and engineering guidelines.
Nearly 7,000 members — motion-imaging executives, engineers, creative and technology professionals, researchers, scientists, educators, and students — who meet in Sections worldwide, sustain the Society. Through the Societys partnership with the Hollywood Professional Association (HPA(R)), this membership is complemented by the professional community of businesses and individuals who provide the expertise, support, tools, and infrastructure for the creation and finishing of motion pictures, television programs, commercials, digital media, and other dynamic media content. Information on joining SMPTE is available at All trademarks appearing herein are the properties of their respective owners.

About TimePlay Inc.

TimePlay is a world leader in the multi-player interactive industry. The TimePlay platform allows moviegoers to use their smartphones and tablets to interact with and control outcomes on the big screen in real time, while providing a targeted portal for offer delivery, e-commerce and social networking. The globally patented technology enables exhibitors, advertisers, studios and other partners to entertain, inform, and engage directly with moviegoers before or after a show. TimePlay’s two-way interactive platform drives high participation levels and is delivering significantly elevated engagement and activation for its partners compared with traditional media campaigns.
TimePlay is currently deployed at several exhibitors including Cineplex Inc. (TSX: CGX), Carmike Cinemas (NASDAQ: CKEC), Emagine Theatres and Bow Tie Cinemas with many brands having created interactive ads on the platform outside of the U.S. including McDonalds, Mazda, Samsung, Revlon, Shell and Heineken. TimePlay has offices in Los Angeles and Toronto. For more information, please visit us at or follow us on Twitter: @TimePlayEnt