“TimePlay, I think, is really the next sort of big fix since 3D,” says Jon Hussman, founder, president and CEO of Toronto, Canada-based TimePlay Inc. With this “patented platform that delivers interactive, multi-player experiences,” he explains, “we not only enhance the overall moviegoing experience, but we can actually deliver and help our partners generate more revenues. So I think it’s timely for the industry.” (No pun intended.) At the same time, TimePlay “also leverages what the consumer wants to do today, and what advertisers want, and what content wants–namely, to directly engage with each other. The timing is ripe and there is significant interest from all the key stakeholders.”

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