Acura Brand Activation
Acura teamed up with TimePlay at TIFF 2018 for an Interactive Drive-In Experience that resulted in an increased dwell time of 14 minutes
TIFF festivalgoers were invited to take a seat inside the 2019 Acura RDX A-SPEC and MDX A-SPEC models in the heart of Festival Street for a Drive-In Experience like no other. Players were greeted by the event ambassadors and given the opportunity to sit inside the vehicle where they filled out a quick car contest survey, followed by an immersive and interactive digital experience putting their trivia knowledge to the test with TimePlay on the big screen. Upon completing the experience, players received sponsored gifts to thank them for attending. Overall, the 10-day branded activation was a huge success and resulted in increased dwell time and improved engagement.