NEWS & IDEAS

The latest from TimePlay

Volkswagen’s custom TimePlay game is launching in Cineplex theatres today! Players use their devices to take the best possible shots of the Jetta GLI on the big screen. Don’t miss out – you could win some amazing prizes!

Davies Ward Phillips & Vineberg LLP held their bi-annual gala with 250 lawyers at the Omni King Edward Hotel in Toronto and used TimePlay to run a trivia tournament throughout the event. Each table played as a team and used an iPad to compete for the top prize of a $5,000 donation to a charity …

Rexall held their town hall at a Cineplex theatre and used TimePlay as an icebreaker to kick off the day and add energy and excitement to their event. By customizing TimePlay’s trivia templates, Rexall turned their content into a seamlessly interactive experience. With 450 employees in attendance, the event saw a high engagement rate.

The Canadian Marketing Association held a breakfast networking session with MiQ, who brought in TimePlay for a mix of interactive entertainment and education on Mobile Marketing Intelligence. The event was a huge success with over 90% audience participation.

Love the Wendy’s Baconator? Then you’ll love this news – Wendy’s has launched a musical rhythm-based game in Cineplex theatres until May 26 to promote their $5 Baconator promotion. Using TimePlay’s interactive platform, players use their phones to tap in time with the Baconator-themed notes on the big screen.

American Express GCS Canada had its 2019 Kick-Off Event in January with over 350 attendees in a large Cinema venue setting. TimePlay was brought in to help add excitement and energy to the event by leveraging its mobile-to-screen interactivity, including its versatile library of curated entertainment content.  Interactive trivia challenges and ice breakers games such …

On November 26th, 2018, General Motors kicked off their 4-day Annual Product Specialist Training Conference with a select group of internal field experts.  The team at GM partnered with TimePlay in order to inject an element of fun and learning through gamification. Using TimePlay’s patented interactive platform, the experience elevated their team building activities and …

The 2019 National Conference for Shoppers Drug Mart just wrapped up on February 4th in Mexico, with 2,400 employees and associates from across Canada. The Health and Wellness Team selected TimePlay to help drive engagement and retention for their large and highly anticipated annual event.  Its unique and interactive platform technology was integrated into multiple one-hour …

To promote their new Goldfish Flavour Blasted product, Campbell’s developed a fully custom TimePlay game to run in national Cineplex theatres. Players were divided into three teams representing three Flavour Blasted flavours – Kick It Up A Nacho, Slamming Sour Cream and Onion, and Xtreme Cheddar – and shook their phones to help their team …

TimePlay ran an event at Scotiabank Theatre in Toronto on September 22 to test out innovative features and showcase new games for a large group of TimePlay consumers. The top 3 players won a total of $1000 in cash prizes, and every player who attended received a free Cineplex movie pass. Thanks to everyone who …

TIFF festivalgoers were invited to take a seat inside the 2019 Acura RDX A-SPEC and MDX A-SPEC models in the heart of Festival Street for a Drive-In Experience like no other. Players were greeted by the event ambassadors and given the opportunity to fill out a quick survey to enter a free car contest, followed …

TORONTO, Ont. (July 31st 2018) – Freeman Audio Visual Canada is excited to announce a new partnership with TimePlay, bringing TimePlay’s unique digital entertainment platform to its clients. TimePlay’s award winning patented technology which has been delivering rich interactive experiences for consumers and brands is now excited to take its success from the Cinema industry …

The month of March has been flooded with gaming spirit as TimePlay hosted two interactive gaming tournaments across theatres in Toronto and Detroit theaters. In the process of crowning two tournament champions, TimePlay rewarded more than $10,000 in prizes to participants. On Saturday, March 17, 2018, TimePlay held its first ever Toronto gaming tournament final …

Toyota used TimePlay at the Auto Show to drive awareness and educate consumers on the new Toyota Mirai hydrogen vehicle, to showcase features and technology and test participants’ knowledge. The increased engagement led to longer dwell time with potential customers and allowed Toyota to gather insights on consumer interest.

Mackenzie Investments incorporated TimePlay into their National Sales Conference to boost engagement among attendees. By leveraging interactive, Mackenzie Investments could gauge how well participants retained the presented content. The sales conference boasted a 90% participation rate and a 95% overall satisfaction rate with TimePlay.

By RAJU MUDHAR Staff ReporterSun., Jan. 28, 2018 Pre-movie game TimePlay sweetens the pot with cash tournament Cinema app game launches tournament for players in GTA with $5,000 jackpot. A surprisingly hot development in entertainment in 2018 is the rise of the interactive game show, and interest has been piqued with the addition of the simplest draw …

MEDIA RELEASE For Immediate Distribution TimePlay to Launch its First In-Theatre Tournament with Cineplex Pre-show gaming event comes to the big screen from Jan. 26 to Feb. 22 Movie-goers across the GTA can compete for $5,000 cash prize pool TORONTO, Ont. (January 18, 2017) – Three years after TimePlay Inc. and Cineplex  began running multi-player interactive …

TimePlay partnered up with Schwarzkopf Professionals to add interactivity at industry sales event. By using TimePlay to gamify their training sessions to engage and educate attendees, instructors were able to identify knowledge gaps and address them in real time. The results? Schwarzkopf drove a 99% participation rate and increased retention. 

TimePlay Inc. will join forces with Atom Tickets, the first-of-its-kind social movie ticketing app, to offer a social and fun experience for consumers during the pre-show at select EmagineTheatres between December 8, 2017 to January 15th, 2018. For this pilot program, movie-goers at Emagine Theaters across six theaters (nearly 70 screens) that arrive early to the movies …

TimePlay teamed up with Interac to create a brand new game launching on September 29th! Use your phone to purchase concession items on the big screen and whoever gets the most items wins! But watch out for items that aren’t available at cinema concessions as you will lose points! We are giving a ballot for …

Jon Hussman, president and CEO of TimePlay, joins BNN’s Catherine Murray for a look at why he’s confident that moviegoers will remain resilient in going to movie theatres. TimePlay has recently raised $8 million to push for an expansion in the US and signed a major deal with Screenvision Media, a US based cinema advertiser operating …

TimePlay raises $8 million in Series A funding Mobile interactive company will use funds to continue expansion into the U.S. TORONTO – August 25, 2017 – TimePlay — the world leader in multi-player interactive experiences — announces that it has closed its first tranche of series A financing, raising C$8 million from accredited investors, with Cranson Capital …

Revolutionary smartphone technology allows moviegoers to control the big screen. Troy, Michigan – July 19, 2016 – Starting in July 2016, in partnership with TimePlay Inc., Emagine Entertainment will offer moviegoers a first of its kind interactive on screen experience in select locations. TimePlay Inc., a leader in the interactive second screen industry, announced today …

On July 7th, TimePlay is getting taken over by emojis! Make sure to brush up on your emoji knowledge and head to your TimePlay Cineplex theatre early to compete and win. Watch The Emoji Movie, in theatres July 28th. THE EMOJI MOVIE unlocks the never-before-seen secret world inside your smartphone. Hidden within the messaging app …

TimePlay partners with Lindt to create the Truffle Shuffle. A competition to help the Lindt Maître Chocolatier sort Lindor Truffles. Toss the Lindor truffles from your mobile device into their bags on the big screen. Everyone who plays gets entered into a contest where they have a chance to win free chocolate for 1 year …

The interactive platform is introducing a new advertising option and expanding into the U.S. Toronto-based interactive gaming platform TimePlay is set to take its app from the theatre to the streets with a new expansion. Until now, the app has been used primarily inside theatres, with moviegoers interacting with the big screen to play games before …

Canada’s favourite pre-movie experience coming to 1,000 screens across the border TORONTO, ON – May 8, 2017 – TimePlay, a world leader in the multi-player interactive industry, has signed a partnership agreement with New-York based Screenvision Media, a move that will enable the company to begin selling interactive media in the U.S. for the first time. …

With televisions getting larger and better quality, the reasons to go out to the local movie theatre are diminishing. And with reserved seating available in many cinemas, too, the reasons to show up early are even fewer. However showing up late to a movie in Canada means you miss out on competing with other movie …

In the May 2017 edition of Cineplex Magazine, a column is written up about TimePlay running more frequently in the 56 theatres its featured in across the country. Whereas TimePlay has traditionally taken over the screen near the end of the Pre-Show, just before the trailers, now you’ll be able to compete for SCENE points, …

Fraser Health ran a TimePlay campaign to reach out to millenials and raise awareness amongst them on sexually transmitted diseases. Below is the full article: Vancouver region movie theatres pilot STI-education quiz Thousands of young moviegoers in the Vancouver region were given a different type of activity to pass the time before the show – …

WHITE PLAINS, N.Y. — April 11, 2017 — The Society of Motion Picture and Television Engineers (SMPTE), the organization whose standards work has supported a century of technological advances in entertainment technology, today announced that Shane Murphy has won the $5,000 grand prize in The Vista Project student filmmaker competition and that Jon Navarro was selected as …

For the launch of the comedy Going in Style, featuring Morgan Freeman, Michael Caine and Alan Arkin the three actors got together to have some fun asking moviegoers some controversial questions. You can catch this fun interactive segment exclusively at Cineplex Cinemas running until April 7, 2017. Desperate to pay the bills and come through …

An interactive experience set to take users on a wild and exciting musical journey. Tap the colours on your device when they line up on the big screen. See how precise and fast your hand eye coordination is. TimePlay used the latest in technology to create an immersive high-poly 3D fantasy world for Soundscape. This …

As part of TimePlay’s continuous US expansion it will be launching at Frank Theatres on February 17th. All moviegoers who come early to experience TimePlay will receive a free small drink with a large popcorn in the apps MyStuff folder. First place players will win a one hour video arcade card and players 2-10 will …

Many marketers in this decade realize that a smartphone is the best channel to reach your target audience. In an effort to engage movie goers and revive one of the most successful horror film brands, RINGS, Paramount Pictures collaborated with TimePlay to release an interactive trailer. The concept is moviegoers devices are transformed into fright …

Interactive aspect in new texting and driving campaign makes an impact Susan Krashinsky – MARKETING REPORTER The Globe and Mail Published Thursday, Oct. 27, 2016 5:17PM EDT Try to have a talk with your kids about making good choices, and watch the fidgeting and eye-rolling begin. Public service announcements face the same attitude, and not just …

New ‘Choices’ ad uses TimePlay app to warn moviegoers of distracted driving CHRIS POWELL, OCTOBER 26, 2016 Would you be willing to drive with your eyes completely closed for five seconds? Research shows texting while behind the wheel is the equivalent. Despite the obvious risks, however, research suggests texting and driving is a factor in between …

The Vista Project and SMPTE Join Forces with TimePlay to Offer a Proven Interactive Platform for Student Filmmaker Competition Deadline for Submissions Extended to November 15 Partnership Adds Cutting-Edge Smartphone Technology to Facilitate Audience Interaction with Content on the Big Screen WHITE PLAINS, N.Y. – September 20, 2016 — TimePlay Inc., a leader in interactive …

The Telus Emoji Challenge, sponsored by Telus, tests your ability to use emojis in everyday conversation, competing against other players in the audience. There are three different types of questions and the goal of each game is to match the phrase with the correct emoji or vice versa. Here’s how you play: The Emoji Challenge is exciting and simple to play. For …

Chevy Finger Race, sponsored by Chevrolet, allows you to race your very own car on the big screen, competing against other players in the audience. The goal of the game is to trace the track on your screen, out-racing your friends, family, and if you’re a champion, the whole theatre! We have some insider tips for all the …

http://www.filmjournal.com/features/text-or-not-text-exhibitors-mull-over-policy-mobile-device-use-shows-potential William Shakespeare once penned the immortal words “To be or not to be…” A modern-day question in the theatrical exhibition world is whether to allow moviegoers yet another venue for utilizing their smartphones and other mobile devices (aka “appendages”), at the risk of disturbing their fellow theatre attendees. In other words, “To text or not to …

Cineplex and TimePlay are giving you, the player, the opportunity to have your very own question appear on the big screen! All you need to do is follow @TimePlayEnt or @CineplexMovies on twitter and tweet us your best DC related trivia question with the hashtag #CineplexTimePlay. The contest begins on July 12th, 2016 and ends on August 2nd, 2016 at 11:59 PM EST. …

We have a brand new game for y’all to play this weekend featured in the screenings of The BFG, The Secret Life of Pets, and Finding Dory! Get pumped! YoYo’s Hopper allows you to play as a cute little bunny rabbit hopping through our YoYo’s inspired CandyLand, collecting delicious frozen yogurt. Try and catch the most Yo Bowls, out-hopping your friends, family, and …

We are excited to announce that you can download the latest version of the TimePlay app! Here’s what’s new: Want to show off your rank and score during the leaderboard? We’ve made it easy for you to share them on Facebook, Twitter and Instagram. Brag on! Are you a stargazer? Now you can choose one …

Starting in April 2016, in partnership with TimePlay, Envision Cinemas will offer moviegoers a first of its kind interactive on screen gaming experience. TimePlay Inc., a leader in the interactive gaming industry, announced an alliance with Envision Cinemas, a new state of the art movie theater and full service restaurant/bar/event space in the greater Cincinnati …

Beginning this month, Bow Tie Cinemas will be increasing the number of screens in which it offers TimePlay, a first of its kind interactive on screen gaming experience, with TimePlay’s launch at Reston Town Center 11 & BTX. Reston joins the existing Bow Tie Cinemas locations which already offer TimePlay in select locations in New …

Beginning this month, Carmike Cinemas will be increasing the number of screens in which it offers TimePlay, a first of its kind interactive on screen gaming experience, with TimePlay’s launch at both the Muvico Thousand Oaks 14 in the Los Angeles area and Yorktown 15 in Houston. These 2 theaters join the existing Carmike Cinemas …

Los Angeles July 31, 2015: Multi-player gaming systems pioneer and patent owner, TimePlay Inc. has filed suit against Audience Entertainment LLC alleging it has knowingly and willfully infringed TimePlay’s United States patent US 8,951,124B2. TimePlay is seeking a permanent injunction against Audience Entertainment as well as monetary damages to be determined at trial. “Patents are …

“TimePlay, I think, is really the next sort of big fix since 3D,” says Jon Hussman, founder, president and CEO of Toronto, Canada-based TimePlay Inc. With this “patented platform that delivers interactive, multi-player experiences,” he explains, “we not only enhance the overall moviegoing experience, but we can actually deliver and help our partners generate more revenues. So I think it’s …

TimePlay, a world leader in the multi-player interactive industry, and Shell, multinational oil and gas company, have teamed up to deliver a fun and exciting new game to moviegoers across Canada. The game pits two cars running on Shell fuel against one another. Players are split into two teams and work together to avoid slime, grease, and the …

Cineplex and TimePlay are celebrating the beginning of spring with the launch of a brand new game called Hopper.  The game gives each player their own bunny character, who hops around the forest trying to capture as many gold coins as possible. So if you’re off to the movies to see Insurgent or Will Ferrell’s Get Hard, you may get …

Cutting-edge smartphone technology allows moviegoers to interact in real-time during the pre-show LOS ANGELES – April 20, 2015 – Moviegoers will be eager to get to their local Carmike theater early starting next month to participate in a new on-screen interactive platform the company is offering in partnership with TimePlay.TimePlay Inc., a leader in the multi-player interactive …

CineAsia: Exhibitors Urged to Monetize Digital Investments Through Interactive Ads by Karen Chu 12/10/2014 1:50am PST Exhibitors can now monetize their digital investment using interactive, branded entertainment during the preshow period and with experiential video walls in their lobbies, panelists at CineAsia said. Since 2009, $1 billion has been invested in upgrading theaters to digital, …

TimePlay has announced its introduction to Windows Phone platform. The world’s first live, interactive gaming app has finally landed in the Windows Phone Store and is now available for download. Connect your device to a secondary screen (at participating venues) and experience the real-time gaming and interactive experiences. Top features of TimePlay app: An opportunity to …

Cannes Lions is a global meeting place for professionals working in creative communications, from creatives and marketers to technologists and media specialists. Cannes Lions is where 12,000 people from 94 countries come together to be inspired by seven unmissable days of learning, networking and celebration. It is the world’s greatest celebration of creative communications in all …

Traditional platforms were re-imagined for these winning campaigns. Published by StrategyOnline.ca, written by Jennifer Horn Looking at media through a new lens Some brands have been tampering with traditional platforms lately, re-imagining their basic capabilities to stir consumer participation. The movie theatre, for example, has become more than a place for passive viewing experiences, evolving …

Big-screen buy-in: At Cineplex Media and NCM Networks, more play and turbo speed boost cinema advertising’s appeal April 21, 2014 By Andreas Fuchs As evidenced by our section lead-in conversation with the head of the Cinema Advertising Council, it has been another banner year for advertising on and around the big screen. In addition to …

The challenge and insight Half of car shoppers would rather go to the dentist than haggle with a salesperson. Research also shows shoppers are considering more vehicles in a shorter amount of time: in 2013, they looked at four vehicles (compared to 2.5 in 2012) and they took 28 days to purchase (compared to 33 …

Cineplex Expanding TimePlay to More Than 700 Auditoriums Across Canada Posted by Techvibes Newsdesk on Mar 27, 2014 Currently, most Canadians haven’t heard of TimePlay. That may soon change. TimePlay, an interactive pre-movie game that plays on theatre screens during Cineplex preshows, only plays at a select few venues in major cities. But Cineplex revealed this week …

Cineplex expands smartphone interaction with ads at its theatres SUSAN KRASHINSKYMARKETING REPORTERPUBLISHED MARCH 25, 2014 Since the advent of mobile phones, movie theatres have mostly spent their energy convincing customers to turn off those disruptive devices. But Cineplex Inc. is actually encouraging its visitors to use their phones – at least, until the movie starts. …

Cineplex to raise the curtain on TimePlay internationally TimePlay, Cineplex‘s interactive app-based film trivia game, is eyeing countrywide domination. After a successful run in 20 Toronto and Vancouver theatres, Cineplex will expand the program to 725 movie screens across all 10 Canadian provinces, it announced Tuesday. Since January 2012, the TimePlay app has been downloaded more …

TimePlay and Cineplex feature Katy Perry, on TimePlay during the pre-show this holiday season. Starting December 27th and playing throughout the month of January when you play TimePlay you can win a chance to see Katy Perry live in concert with flight and hotel.

Mazda Turns Movie Theaters Into A Massively Multiplayer Mobile Game By now we all know that it’s safe to show up 20 minutes late for a movie because of the trailers and now-requisite reams of ads running before the actual show. If you’re really keen on nabbing a good seat and show up early, chances …

MIAMI – February 28, 2012 – Norwegian Cruise Line is introducing the hit game show “Deal or No Deal” to its fleet of Freestyle Cruising® ships. The line has partnered with TimePlay, a world leader in multi-player interactive technology and content, to bring this highly interactive and fun game show to the high seas. The …

Canada’s Cineplex Entertainment Rolls Out Interactive Branded Entertainment in Theaters The Canadian-made social media platform could allow major studios to test trailers and movies in cinemas, or insert interactive content into music concert and pro sport broadcasts at the local multiplex. TORONTO – The Cineplex Entertainment cinema screen is showing no regular new car commercial …

Toronto, ON, (TSX: CGX), December 5, 2011 – Cineplex Entertainment today announced the first two companies to implement TimePlay’s social mobile platform for interactive on-screen branded entertainment are the Ford Motor Company of Canada, Limited and Canon Canada Inc. They have each created customized big screen experiences that guests can interact with using their mobile …

Cineplex Entertainment Introduces Canadian Industry First Movie-goers will use mobile phones to interact with on-screen content in real time Toronto, ON, (TSX: CGX), October 20, 2011 – Cineplex Entertainment (“Cineplex”) announced today it has signed an agreement with TimePlay (“TimePlay”), a world leader in multi-player interactive technology and content. Under the agreement, TimePlay will deploy …

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