News & Ideas

TimePlay has announced its introduction to Windows Phone platform. The world’s first live, interactive gaming app has finally landed in the Windows Phone Store and is now available for download. Connect your device to a secondary screen (at participating venues) and experience the real-time gaming and interactive experiences. Top features of TimePlay app: An opportunity to …

by Amanda Wong

Cannes Lions is a global meeting place for professionals working in creative communications, from creatives and marketers to technologists and media specialists. Cannes Lions is where 12,000 people from 94 countries come together to be inspired by seven unmissable days of learning, networking and celebration. It is the world’s greatest celebration of creative communications in all …

by Amanda Wong

Traditional platforms were re-imagined for these winning campaigns. Published by StrategyOnline.ca, written by Jennifer Horn Looking at media through a new lens Some brands have been tampering with traditional platforms lately, re-imagining their basic capabilities to stir consumer participation. The movie theatre, for example, has become more than a place for passive viewing experiences, evolving …

by Amanda Wong

Big-screen buy-in: At Cineplex Media and NCM Networks, more play and turbo speed boost cinema advertising’s appeal April 21, 2014 By Andreas Fuchs As evidenced by our section lead-in conversation with the head of the Cinema Advertising Council, it has been another banner year for advertising on and around the big screen. In addition to …

by Amanda Wong

The challenge and insight Half of car shoppers would rather go to the dentist than haggle with a salesperson. Research also shows shoppers are considering more vehicles in a shorter amount of time: in 2013, they looked at four vehicles (compared to 2.5 in 2012) and they took 28 days to purchase (compared to 33 …

by Amanda Wong

Cineplex Expanding TimePlay to More Than 700 Auditoriums Across Canada Posted by Techvibes Newsdesk on Mar 27, 2014 Currently, most Canadians haven’t heard of TimePlay. That may soon change. TimePlay, an interactive pre-movie game that plays on theatre screens during Cineplex preshows, only plays at a select few venues in major cities. But Cineplex revealed this week …

by Amanda Wong

Cineplex expands smartphone interaction with ads at its theatres SUSAN KRASHINSKYMARKETING REPORTERPUBLISHED MARCH 25, 2014 Since the advent of mobile phones, movie theatres have mostly spent their energy convincing customers to turn off those disruptive devices. But Cineplex Inc. is actually encouraging its visitors to use their phones – at least, until the movie starts. …

by Amanda Wong

Cineplex to raise the curtain on TimePlay internationally TimePlay, Cineplex‘s interactive app-based film trivia game, is eyeing countrywide domination. After a successful run in 20 Toronto and Vancouver theatres, Cineplex will expand the program to 725 movie screens across all 10 Canadian provinces, it announced Tuesday. Since January 2012, the TimePlay app has been downloaded more …

by Amanda Wong

TimePlay and Cineplex feature Katy Perry, on TimePlay during the pre-show this holiday season. Starting December 27th and playing throughout the month of January when you play TimePlay you can win a chance to see Katy Perry live in concert with flight and hotel.

by Amanda Wong

Mazda Turns Movie Theaters Into A Massively Multiplayer Mobile Game By now we all know that it’s safe to show up 20 minutes late for a movie because of the trailers and now-requisite reams of ads running before the actual show. If you’re really keen on nabbing a good seat and show up early, chances …

by Amanda Wong