News & Ideas

“TimePlay, I think, is really the next sort of big fix since 3D,” says Jon Hussman, founder, president and CEO of Toronto, Canada-based TimePlay Inc. With this “patented platform that delivers interactive, multi-player experiences,” he explains, “we not only enhance the overall moviegoing experience, but we can actually deliver and help our partners generate more revenues. So I think it’s …

by Amanda Wong

TimePlay, a world leader in the multi-player interactive industry, and Shell, multinational oil and gas company, have teamed up to deliver a fun and exciting new game to moviegoers across Canada. The game pits two cars running on Shell fuel against one another. Players are split into two teams and work together to avoid slime, grease, and the …

by Amanda Wong

Cineplex and TimePlay are celebrating the beginning of spring with the launch of a brand new game called Hopper.  The game gives each player their own bunny character, who hops around the forest trying to capture as many gold coins as possible. So if you’re off to the movies to see Insurgent or Will Ferrell’s Get Hard, you may get …

by Amanda Wong

Cutting-edge smartphone technology allows moviegoers to interact in real-time during the pre-show LOS ANGELES – April 20, 2015 – Moviegoers will be eager to get to their local Carmike theater early starting next month to participate in a new on-screen interactive platform the company is offering in partnership with TimePlay.TimePlay Inc., a leader in the multi-player interactive …

by Amanda Wong

CineAsia: Exhibitors Urged to Monetize Digital Investments Through Interactive Ads by Karen Chu 12/10/2014 1:50am PST Exhibitors can now monetize their digital investment using interactive, branded entertainment during the preshow period and with experiential video walls in their lobbies, panelists at CineAsia said. Since 2009, $1 billion has been invested in upgrading theaters to digital, …

by Amanda Wong

TimePlay has announced its introduction to Windows Phone platform. The world’s first live, interactive gaming app has finally landed in the Windows Phone Store and is now available for download. Connect your device to a secondary screen (at participating venues) and experience the real-time gaming and interactive experiences. Top features of TimePlay app: An opportunity to …

by Amanda Wong

Cannes Lions is a global meeting place for professionals working in creative communications, from creatives and marketers to technologists and media specialists. Cannes Lions is where 12,000 people from 94 countries come together to be inspired by seven unmissable days of learning, networking and celebration. It is the world’s greatest celebration of creative communications in all …

by Amanda Wong

Traditional platforms were re-imagined for these winning campaigns. Published by StrategyOnline.ca, written by Jennifer Horn Looking at media through a new lens Some brands have been tampering with traditional platforms lately, re-imagining their basic capabilities to stir consumer participation. The movie theatre, for example, has become more than a place for passive viewing experiences, evolving …

by Amanda Wong

Big-screen buy-in: At Cineplex Media and NCM Networks, more play and turbo speed boost cinema advertising’s appeal April 21, 2014 By Andreas Fuchs As evidenced by our section lead-in conversation with the head of the Cinema Advertising Council, it has been another banner year for advertising on and around the big screen. In addition to …

by Amanda Wong

The challenge and insight Half of car shoppers would rather go to the dentist than haggle with a salesperson. Research also shows shoppers are considering more vehicles in a shorter amount of time: in 2013, they looked at four vehicles (compared to 2.5 in 2012) and they took 28 days to purchase (compared to 33 …

by Amanda Wong