News & Ideas

Cineplex Expanding TimePlay to More Than 700 Auditoriums Across Canada Posted by Techvibes Newsdesk on Mar 27, 2014 Currently, most Canadians haven’t heard of TimePlay. That may soon change. TimePlay, an interactive pre-movie game that plays on theatre screens during Cineplex preshows, only plays at a select few venues in major cities. But Cineplex revealed this week …

by Amanda Wong

Cineplex expands smartphone interaction with ads at its theatres SUSAN KRASHINSKYMARKETING REPORTERPUBLISHED MARCH 25, 2014 Since the advent of mobile phones, movie theatres have mostly spent their energy convincing customers to turn off those disruptive devices. But Cineplex Inc. is actually encouraging its visitors to use their phones – at least, until the movie starts. …

by Amanda Wong

Cineplex to raise the curtain on TimePlay internationally TimePlay, Cineplex‘s interactive app-based film trivia game, is eyeing countrywide domination. After a successful run in 20 Toronto and Vancouver theatres, Cineplex will expand the program to 725 movie screens across all 10 Canadian provinces, it announced Tuesday. Since January 2012, the TimePlay app has been downloaded more …

by Amanda Wong

TimePlay and Cineplex feature Katy Perry, on TimePlay during the pre-show this holiday season. Starting December 27th and playing throughout the month of January when you play TimePlay you can win a chance to see Katy Perry live in concert with flight and hotel.

by Amanda Wong

Mazda Turns Movie Theaters Into A Massively Multiplayer Mobile Game By now we all know that it’s safe to show up 20 minutes late for a movie because of the trailers and now-requisite reams of ads running before the actual show. If you’re really keen on nabbing a good seat and show up early, chances …

by Amanda Wong

MIAMI – February 28, 2012 – Norwegian Cruise Line is introducing the hit game show “Deal or No Deal” to its fleet of Freestyle Cruising® ships. The line has partnered with TimePlay, a world leader in multi-player interactive technology and content, to bring this highly interactive and fun game show to the high seas. The …

by Amanda Wong

Canada’s Cineplex Entertainment Rolls Out Interactive Branded Entertainment in Theaters The Canadian-made social media platform could allow major studios to test trailers and movies in cinemas, or insert interactive content into music concert and pro sport broadcasts at the local multiplex. TORONTO – The Cineplex Entertainment cinema screen is showing no regular new car commercial …

by Amanda Wong

Toronto, ON, (TSX: CGX), December 5, 2011 – Cineplex Entertainment today announced the first two companies to implement TimePlay’s social mobile platform for interactive on-screen branded entertainment are the Ford Motor Company of Canada, Limited and Canon Canada Inc. They have each created customized big screen experiences that guests can interact with using their mobile …

by Amanda Wong

Cineplex Entertainment Introduces Canadian Industry First Movie-goers will use mobile phones to interact with on-screen content in real time Toronto, ON, (TSX: CGX), October 20, 2011 – Cineplex Entertainment (“Cineplex”) announced today it has signed an agreement with TimePlay (“TimePlay”), a world leader in multi-player interactive technology and content. Under the agreement, TimePlay will deploy …

by Amanda Wong
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