Cutting-edge smartphone technology allows moviegoers to interact in real-time during the pre-show
LOS ANGELES – April 20, 2015 – Moviegoers will be eager to get to their local Carmike theater early starting next month to participate in a new on-screen interactive platform the company is offering in partnership with TimePlay.
TimePlay Inc., a leader in the multi-player interactive industry, has announced today that they have teamed up with Carmike Cinemas Inc. (NASDAQ: CKEC), a leading entertainment, digital cinema and 3-D motion picture exhibitor, to offer its proprietary social mobile platform starting on about 100 screens at Carmike theaters across the U.S. By downloading the free TimePlay app on their smartphones and tablets, moviegoers will be able to interact in real-time with content on the big screen, compete for prizes and receive special offers from Carmike and advertisers. TimePlay’s proprietary technology transforms a smartphone into a game controller, which consumers can use to control outcomes on the big screen as they participate in interactive experiences, sparking live, friendly competition between family, friends and strangers in the theater. “Waiting for the movie to start has never been more entertaining, or engaging,” said Carmike Cinemas President and CEO David Passman. “The new TimePlay technology is also part of our company’s strategy to increase alternative content revenues, while at the same time, enhancing the movie-going experience for our
The platform has become so popular that consumers are coming to TimePlay-activated theaters earlier and participating more in the movie-going experience. TimePlay first deployed its interactive platform at Cineplex Inc., one of North America’s largest cinema operators, in 2011 and now offers the TimePlay platform on 725 screens across Canada. Successful pilot programs have also been run in Mexico and Europe, where the participation is as high as 70 percent. “TimePlay is very popular with consumers and with advertisers,” said Jon Hussman, President and CEO of TimePlay Inc. “Our new partnership with Carmike represents our first major step into the U.S. and we’re thrilled to be working with a company known to be an innovator in the exhibition industry.” TimePlay is an asset for advertisers wanting to get in front of a captive pre-show audience. It scores an impressive 93 percent for advertising awareness and 94 percent for correct brand association – significantly outperforming the same metrics for television advertising. TimePlay’s platform also includes technologies that enable interactivity in advertising and trailers, in gaming and at business meetings, which allows attendees to participate in real-time polls and Q&A sessions and receive information directly to their mobile device. The TimePlay app is available for iOS, Android, Windows and Blackberry devices.
About TimePlay Inc.
TimePlay is a world leader in the multi-player interactive industry. The TimePlay platform allows moviegoers to use their smartphones and tablets to interact with and control outcomes on the big screen in real time, while providing a targeted portal for offer delivery, e-commerce and social networking. The globally patented technology enables exhibitors, advertisers, studios and other partners to entertain, inform, and engage directly with moviegoers before or after a show. TimePlay’s two-way interactive platform drives high participation levels and is delivering significantly elevated engagement and activation for its partners compared with traditional media campaigns. Many leading global brands use the TimePlay platform for their cinema campaigns including McDonalds, Mazda, Samsung, Revlon, Shell and Heineken. TimePlay has offices in Los Angeles, London and Toronto. For more information, please visit us at timeplay.com follow us on Twitter: @TimePlayEnt
About Carmike Cinemas
Carmike Cinemas, Inc. is a U.S. leader in digital cinema, 3-D cinema deployments and one of the nation’s largest motion picture exhibitors. Carmike has 272 theatres with 2,894 screens in 41 states. The circuit includes 46 premium large format (PLF) auditoriums featuring state-of-the-art technology and luxurious seating, including 28 “BigDs,” 16 IMAX auditoriums and two MuviXL screens. As “America’s Hometown Theatre Chain” Carmike’s primary focus is mid-sized communities. For more information visit: www.carmike.com