To promote their new Goldfish Flavour Blasted product, Campbell’s developed a fully custom TimePlay game to run in national Cineplex theatres. Players were divided into three teams representing three Flavour Blasted flavours – Kick It Up A Nacho, Slamming Sour Cream and Onion, and Xtreme Cheddar – and shook their phones to help their team race to the finish line.