Jon Hussman, president and CEO of TimePlay, joins BNN’s Catherine Murray for a look at why he’s confident that moviegoers will remain resilient in going to movie theatres.

TimePlay has recently raised $8 million to push for an expansion in the US and signed a major deal with Screenvision Media, a US based cinema advertiser operating in over 14,000 screens along with several other international rollouts. Additionally, Hussman describes the company’s successful pursuit of defending its patents to remain at the forefront of the interactive entertainment industry. 

Watch the full BNN interview here.